วันอังคารที่ 28 กันยายน พ.ศ. 2553
'JYP' (JYPE) ... the gateway to the Asian music market.
'JYP' Korean music magnificently successful today. Their offensive game is filled with tact and planning. Is to aim. 'Gateway to Asia
JYP Entertainment (JYP Entertainment) is the fruit of their dreams and efforts, "Park Jin - Young" Wunderkind The Asian Soul pioneer and conduct K - Pop Fever to be recognized in the entertainment arena Asia and around the world.
He is both an artist. Producers and entrepreneurs. To the Asian entertainment industry has known and recognized internationally. The results of the effort is to produce a famous artist With Park Jin Yoon, Rain, the artist GOD, 2PM and Wonder Girls to the global market successfully. Business is worth more than $ 100 million.
Eric Doo "or Doo Hyun Soo, managing director of AQ Entertainment. Freshman affiliated JYP. Share experiences and decode the success of JYP. In seminars and lectures, special "Confucius Asian Thai SMEs goes far to suggest the world market," organized by the Office of Small and Medium Enterprise (SME National Awards) and the Kenan Institute Asia ago.
Many people look to their success. If the source business. Back filled with battle pieces, placed clear from the beginning through the four key aspects Casting & Training of selected artists and a training system that has been raised in the concentration, of course, good management Management of Production Systems have produced a good creative idea. And ended with the Marketing & Business Marketing and business planning as well and keep up with global trends.
While JYP is Korean music. But are not limited to artists in the country. The goal of music because this is the Asian markets and the global market
They are out looking. Young talent. Diverse talent. (Multi-talent) Different experience Language variety. Skills and good personality.
Therefore not surprising that Lim Wonder Girls members are people from Hong Kong, Wong Fei Jia and Miss A is a young Chinese as members 2PM Khun is Thai children.
The auditions held in several countries. Wiring with a concert of artists in the camps in Asia, including the U.S. and Canada. Opportunities for selecting a variety of national artists.
"We chose a Nichkhun he came from California, United States, he still looks good then I can not sing or dance very well. But he sees potential there is He was able to speak Thai, Thai and English best. Have the opportunity to meet a variety of Thai culture, New Zealand and America That he is Thai, we can reach the market in Thailand. Then he plans to work with 2PM as popular in Korea. Before the move to the next most popular in Asia "
When people are not the best selection. But if a person must have the potential through intensive training and diet personality sing dance show called "language must be good in everything.
With an evaluation on a monthly basis. And annual testing. By the public to watch. To jointly decided by the fans and JYP.
Because the artist does not happen overnight, but must be a step by step plan.
Min as one of Miss A member of the incubation process for over 7 years, he chose her from the age of 12 years and then sent to the Office of JYP in America Western culture and to teach English. To merge with the Korean culture of her Become a good ingredient to add flavor to Miss A today, while the other was sent to the office in Beijing. To learn Chinese language and culture is a cost to the artist of them.
JYP is another camp that "investment" with quite a lot of artists. Training for one person to take at least 3-4 years, which means that compared to the money invested. They still can not get back the capital within 2-3 years certainly The break-in artists are subject to each artist. Because someone invented not too long ago, it hit. A return to its spending significantly. While others, it may take longer to achieve up to.
He accepted that the proportion "Super Star" on JYP is less than 10%, but when talking about revenue. Artists who created the company's profit was up to 20-30%
Despite the great artist. But marketers need to balance strategic JYP which seems to be the dominant work of the "Eric Doo" those who join the international market to JYP been telling us that Focus on finding a good partner in each country. Associates and Financial Network. A channel to market in many countries that do not have access to.
"The advantage of this industry. Is that we can find a partner several cases in each country. The local partners and local companies, these His country, he will know the market better than us. Know the target better. So he helped make the market better than we do our own "
While the trend channel with Financial Network Associates. It has been used increasingly as the use of attack Facebook and YouTube to support the marketing strategies of JYP. In countries that have not been to market they found that The music is popular quickly. By promoting through online. Make them realize that To try to make music that is more universal. Convert it came out in English and Chinese at a later time.
While not all countries will go immediately. I choose to use the potential of success before a ticket for
"JYP wants to do the Asian market. But we can not penetrate into every country. Therefore, in the market occurs first. It affects the current popularity of the Asian happen to be We start from a potential first Like Thailand and so on "
Many countries have a condition of doing business. A Muslim country. But that does not mean that they are denied access. Or rush to market quickly "Eric Doo" tells us that When JYP decided to go to market in any country. They will start from the market study and culture of those countries. Must be prepared carefully. And modify the format or strategy to market that particular
Access to international markets. Faster than the other camps. Giving them the experience and know how to do marketing in various countries. The process produced a good job. Focused on using creativity They are seen as key strengths of JYP Including the ability to select people who have the ability to hide. And be developed and trained to become an artist, the quality is up.
Or this is a strength of the artist is an executive "look through" on the selection, but for "Eric Doo" he said, "That may be some latent weakness in time.
"The advantages of having an artist Administration entertainment. Is that he has experienced many aspects. But they need to do several. Lavishly He may also miss something This makes JYP. Decided to get professionals to act within a particular administration. To fill the missing strength. "
This is also the underlying success of Korean music entertainment business line of professional Asian Molding artists at the Global International has consistently
Credit : http://www.bangkokbiznews.com