วันศุกร์ที่ 1 ตุลาคม พ.ศ. 2553

Why did T-ara’s “Skyground Starground” flop on the charts?


T-ara recently made a return to the spotlight with their track “Skyground Starground“, and it’s fallen to embarrassing positions on the music charts.

“Skyground Starground” is a remake song of Bibi’s 1996 hit track and was reinvented in celebration of composer Lee Kyeong Seob’s 20th debut anniversary.

Idol groups are usually able to get in the top 3, and almost always in the top 10, due to the strength of their fanbases. T-ara’s inability to get in the top 20, therefore, is a rare occurrence in the music industry. The track wasn’t able to rank in Melon’s top 20 chart, and has even dropped to the bottom 40 on real time charts.

T-ara’s slump can be explained through a plethora of reasons, but many industry representatives are speculating that the main cause lies behind their lack of preparation, as they were so busy focusing on other things besides their singing careers.

The girls spent a busy summer promoting the movie, “Death Bell 2“. Although only one member was casted in the film, the entire group attended many stage presentations and performances. The company was able to earn a considerable profit off of their appearances, but at the cost of the girls’ reputation as singers.

With girl groups vying aggressively against each other for the top, T-ara fans are wringing their hands nervously at such results. T-ara’s unfortunate ranking acts as a warning to other idol groups on the dangers of investing their time on everything but singing.

credit : allkpop
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